The CEO of Supermart.ng, Raphael Afaedor gave the charge while speaking during a panel session at the recent 2015 SME conference organized by the Lagos Business School.
He said what every entrepreneurs need is innovations that can solve societal problems and in return, the society rewards them financially.
Using his business as a typical case study, Afaedor explained that before setting up Supermart , he had observed that a typical woman in Lagos has to go from one grocery store to another because she will likely not get everything she want in just one store.
He went further to say that the woman will still have to go to local market to shop for local ingredients, all in the midst of the unpredictable Lagos traffic. This according to him, makes shopping quite discouraging, tedious and time consuming.
Afaedor added that it was in a bid to solve this problem that he left Jumia in 2014 to start Supermart.
He noted that in building the business, there were many discouragements and challenges “However, because we set our mind on solving the problem, we were able to find our way around it. There will always be a solution if you are determined as an entrepreneur to really create value and solve problems,” he added.