Vacancy for Email and Copywriting Manager
By admin On 21 Jul, 2017 At 12:38 AM | Categorized As Jobs | With 0 Comments
London – Comms
Careers Site Advertising End Date:
21 Jul 2017
About Tony Blair Institute for Global Change:

The Tony Blair Institute for Global Change is a not-for-profit organisation dedicated to making globalisation work for the many, not the few.

We offer new thinking and new approaches to addressing some of the most intractable problems leaders today are wrestling with.

The Institute works to provide policy and strategy in support of a vision of globalisation designed to improve the well-being of the people, economically, politically, and socially. Our focus is on tackling the big challenges which hold such a vision of globalisation back:

  • Poor governance which stops the benefits of globalisation being shared because countries cannot build the institutional strength and resilience to transform their situation and deliver for their people
  • Extremism which stops the co-existence and cultural open-mindedness essential for social integration
  • Conflict which entrenches sectarianism and paralyses progress, particularly in the Middle East
  • Western politics which is in urgent need of a new agenda to provide radical but sensible answers to the new challenges presented by globalisation, technology, and the rise of a new false populism.
Focus Of This Role:

The duties of this post-holder are to:

  • Work with the Head of Supporter Engagement to develop and update the overall email strategy and journeys for those signed up to the Institute’s email lists
  • Ensure that this strategy has a focus on growth of our email lists
  • Oversee the implementation of this strategy, as the primary author of supporter-focused emails and other copy as needed
  • Work to ensure that this strategy flows outwards from data insight and analysis, and adapt the strategy to respond to new insight
  • Work with the Social Media and Digital Marketing Manager to ensure a joined-up approach to email and social media communications
  • Work with other members of staff at all levels across the Institute to ensure that the overall engagement approach is joined up, both in terms of planning and delivery
  • Ensure that the Institute is as well represented via email; showcasing the work and encouraging participation
  • Manage and develop website copy as required
  • Communicate with a range of senior stakeholders to provide updates on and insight both into our growth and conversion rates via email
  • Stay up-to-date with best practice and new innovation, sharing and implementing these within our email and other copywriting efforts
  • Work in an integrated way with the communications team
What We Look For in Our People:

This is a role in a fast paced team, working within complex policy areas that are highly scrutinised. Therefore the successful candidate for the role should be able to display the majority of the following:

  • Extensive email writing expertise
  • Experience of developing strategies across this area and of growing email lists
  • Ability to create cutting-edge copy that motivates recipients to participate
  • Proven high standard of written and verbal communication
  • Strong understanding of other media disciplines such as social media, print and broadcast
  • Ability to proactively spot engagement opportunities and implement them
  • Experience of using evaluative tools to measure success
  • Experience of managing website content
  • High levels of attention to detail and accuracy
  • Superb organisational and prioritisation skills with the ability to work reactively
  • Ability to work well under pressure to targets and deadlines
  • Ability to work in a very fast-paced environment
  • Proactive and resourceful with a ‘can-do’ attitude
  • Experience of line management
  • Experience of collaborative team working
  • Experience of delivering results in a team environment
  • Experience of working in international organisations, governments or campaigns
  • Experience of working in a high profile digital or communications department, either at an agency or in-house
 How to apply

In order to apply you are required to complete an online application form which includes uploading your CV (no longer than 2 pages) and completing a 300 word personal statement explaining why you want to work at TBIGC and your suitability to the role.

Deadlines for applications will be Friday 21st July 2017, 5pm GMT.


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